My AW14 H&M Edit

Melbourne has gone officially crazy over the opening of Australia’s first H&M. Ladies (and gentleman, but mostly ladies; let’s be honest) are still queuing up around the block to load up their shopping bags with goodies from the Swedish mega-chain. Personally, I wasn’t a huge fan of H&M when I visited Europe but I totally understand its appeal. The peeps at H&M AU have also cleverly customised their ranges for the Australian market, probably to lure in people like me who are unlikely to make a pilgrimage trip east just to suss it out. For me, the biggest attraction is that the store is in Melbourne’s GPO building, which is all kinds of gorgeous. Shop Til You Drop and a heap of other online and print publications have put out their own lists of the top picks from the AW14 collections (although I don’t think you can really call them that when they’re putting out new product virtually daily) so I thought I’d do the same. We all know H&M do great basics, but here are some of my favourite pieces from the selection currently available beyond the tank top and leggings section…


Jersey skirt $29.95

This shape of ‘trumpet skirt’ is everywhere at the moment and make a pretty alternative to structured pencil skirts for the office or leather minis for the weekend.


Embroidered georgette blouse $69.95

Just the right amount of boho and a lovely weight for trans-seasonal wear. At this in-between, cropped length it goes well with high-waisted styles.


Lyocell jumpsuit $79.95

This sharp all-in-one flashes just the right amount of skin and would be perfect with shoes like these (I know, in my dreams) and a silky black blazer (with a waterfall front, perhaps) for Friday night drinks with the girls.


Woven top $39.95

The combination of Frenchy-chic stripes and boxy shape makes this top a bit of a modern classic. This is a tricky shape to pull off (see here for ELLE’s guide to styling the silhouettes that are around at the moment) but done right, it can look stunning.


Shorts in a silk mix $59.95

I luuuurv the pretty pattern on these shorts, and the combination of silk mix material and a sensible length makes them winter appropriate. Layer with chunky charcoal tights (or scrunched socks, if it’s warm enough to show some leg), heeled boots and a rollneck cableknit.


Lace coat $199.00

Just look at it. Look at all the loveliness!!! In case you can’t tell, I’m squealing a little inside over this one. I don’t even mind the slightly higher price tag because, well, lace.


Draped blouse $29.95 and wide satin trousers $59.95

I’ve put these two together not just because they make a beautiful outfit (especially with pumps – either nude to elongate the legs or a little flash of leopard), but also because they’re classic pieces. Wide legs go in and out of fashion regularly, but I think after almost 15 years of skinny-legged domination, it’s about time we gave them another proper shot. The draping on the front of the blouse is super flattering, especially if you’ve got a bit of a tum like me, and would work well sitting out with fitted bottoms or tucked in and cinched at the waist with wider-legged options or a fuller skirt.

How about you: Have you visited the new H&M? What do you think about my picks? What will you be adding to your Autumn/Winter wardrobe this year?



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s